Workshop Content:

1. Introduction to Brand Partnerships
   • Short presentation on the power of brand partnerships with examples.
   • Icebreaker activity: Participants share their current understanding or experience with brand partnerships.
2. Case Study Analysis
   • Interactive session analysing the Hirakawa Yasuhiro and Yoshikawa Masakazu partnership.
   • Group activity to discuss the BP and Deepwater Horizon partnership and its outcomes.
3. Identifying Potential BrandBesties
   • Workshop activity to identify and list potential partners that align with their brand values and goals.
   • Techniques for evaluating the potential of a partnership.
4. The Art of the Approach
   • Role-playing scenarios for approaching potential partners.
   • Strategies for initiating contact and setting the stage for collaboration.
5. Negotiation and Agreement
   • Key elements of a partnership agreement.
   • Workshop on negotiation techniques and establishing terms that benefit both parties.
6. Nurturing the Partnership
   • Strategies for maintaining a healthy partnership.
   • Group discussions on potential challenges and solutions.
7. Measuring Success and When to Pivot
   • Setting up metrics for partnership success.
   • Case studies on successful pivots and dissolutions.
8. Q&A Session
   • Open floor for participants to ask questions and get advice tailored to their situations.

Insights and Takeaways:

• Understanding of what makes a partnership successful and how to align it with brand values.
• Criteria for selecting the right partner and red flags to watch out for.
• The importance of clear communication and well-defined agreements.
• Strategies for approaching and negotiating with potential partners.
• Techniques for nurturing and sustaining a successful partnership.
• Methods for measuring the success of a partnership and knowing when to adapt or walk away.

Post-Workshop:

• A toolkit with templates for partnership evaluation, approach strategies, and negotiation checklists.
• Access to a network or community for ongoing support and potential partner contacts.
• Follow-up webinar or email series to check in on progress and provide additional support.

This outline should help participants leave the workshop feeling equipped and inspired to seek out and cultivate valuable brand partnerships.