Travel sector customer review:
• Bus livery design
• Bus route branding
• Logo design
• Corporate identity
• Creative design

We have been working with The Brand Surgery for eight years and always find the team enthusiastic and full of new ideas. Not phased by bigger (literally) projects, The Brand Surgery did a great job of the striking Coastliner 700 buses and the team is now working on more bus livery designs in the North East.

Helen Martin

Marketing Manager, Stagecoach North East

Bus livery design, branding and Marketing for The Pulse, Stagecoach South

The challenge

To refresh the bus livery design, branding and Marketing for The Pulse, Stagecoach South ensuring that there is a continuous and seamless join to the existing side design. The brief was to encourage drivers to leave their cars at home and travel by bus.

The solution

We created the concept and executed the graphics for this bus livery and branding for the bus rears of the Pulse buses.

For this project we applied our Chartered Marketer expertise and focused on the benefits of travelling by bus to encourage commuters to leave their cars at home.

Customers who travel by bus can enjoy a variety of activities such playing pocket computer games, reading a book, writing a book, phoning friends, snoozing, online shopping and much more. Customers can also save money when travelling by bus, especially if they purchase Megarider tickets.

We created ‘Smart’ awards for Stagecoach customers including the Mr Multi-tasker Award, Star Shopper Award, Smart Saint Award, Smart Saver Award and the Smart Commuter Award. These awards give the impression that customers on the bus are smarter than people who drive … “Look at all the things our customers can you that you can’t”. These awards can be converted into marketing campaigns.

Once the livery concepts were approved, we set to work converting the ideas to graphics taking care to avoid non-printing areas. A great deal of technical knowledge is required for creating bus livery graphics, as well as professional marketing expertise. You may remember we also designed the Coastliner 700 bus graphics for Stagecoach South four years ago.

We recently created the concept and executed the graphics for this bus livery which you may have seen on a road near you over the last few weeks. Our brief was to refresh the Pulse bus rears, while matching the existing Pulse branding on the sides of the buses.

For this project we applied our Chartered Marketer expertise and focused on the benefits of bus travel over driving. Customers who travel by bus can enjoy a variety of activities such playing pocket computer games, reading a book, writing a book, phoning friends, snoozing, online shopping and much more. Customers can also save money when travelling by bus, especially if they purchase Megarider tickets. We created awards for Stagecoach customers including the Mr Multi-tasker Award, Star Shopper Award, Smart Saint Award, Smart Saver Award and the Smart Commuter Award. These awards can be converted into marketing campaigns at a later date.

Once the livery concepts had been approved, we set to work converting the ideas to graphics taking care to avoid non-printing areas. A great deal of technical knowledge is required for creating bus livery graphics, as well as professional marketing expertise. You may remember we also designed the Coastliner 700 bus graphics for Stagecoach South four years ago.

 

Type your message below and we will be in contact soon!

4 + 11 =