Marketing strategy, logo design and website design for Complete Driver Solutions.

The challenge

Our client contacted us because he wanted to learn the best way to grow his business. We started by developing a marketing strategy which explored his competitors and prospective customers and recommended the most effective way to engage with profitable customers.

Although our client has 12 years experience in logistics, his customers don’t know this so we researched relevant accreditations to add credibility in the areas of logistics and recruitment.

The previous company name was OSDH which doesn’t mean much to many people. Therefore the name was changed to Complete Driver Solutions. Complete Driver Solutions takes pride in its processes and policies to ensure fair recruitment, so we introduced the slogan ‘responsible recruitment’ to reinforce this message. We also shared innovative ideas to implement Corporate Social Responsibility.

The solution

After completing the marketing strategy, we set to work and developed a parallax WordPress website for the recruitment agency that appealed to both clients and candidates.

We developed a parallax website and are currently developing a social media strategy which will be aligned to meet the business objectives.