There is an amazing tool in LinkedIn you may not be aware of. It’s called the Social Selling Index (SSI). It measures some powerful key performance indicators and is updated daily. The scoring is based on:

  • Effectiveness of our professional brand
  • Finding the right people
  • Engaging with insights
  • Building relationships

We are so proud that our SSI places us:

  • In the top 1% Industry ranking amongst Sales professionals in the Marketing and Advertising industry.
  • In the top 4% ranking amongst people in our network.

In the B2B world cold selling is out – making meaningful connections and therefore warm selling is in, and one of the ways to do this is by using the power of LinkedIn. Here are some remarkable statistics from LinkedIn:

How to improve my LinkedIn profile

The importance of building relationships:

+73% of B2B buyers prefer sales professionals who have been referred by someone they know.
+87% of B2B buyers said they would have a favourable impression of a salesperson who was introduced to them through someone in their professional network.

The importance of establishing your professional brand:

+81% of buyers are more likely to engage with a strong professional brand.
+92% of B2B buyers engage with sales professionals if they are known industry thought leaders.

The importance of finding the right people:

+45% Sale reps that exceed quota saved 45% more leads than those that didn’t.
+69% Sales reps who viewed the profiles of at least 10 people at each of their accounts were 69%  more likely to exceed quota.

The importance of engaging with insights

+64% Nearly 64% of B2B buyers report that they appreciate hearing from a salesperson who provides knowledge or insight about their business.
+70% You are 70% more likely to get an appointment or an unexpected sale if you are a member in LinkedIn Groups.

If you are looking to build or improve on your SSI – get in touch, we can create impactful branding solutions for your business from the INSIDE as well as helping you to forge super strong leadership within your teams with our executive coaching expertise.

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